How it works
From a forgotten list to a booked appraisal
workmylist is a conversation engine, not a robo-dialer. It rings the database you already sit on, has a real chat about the local market, and hands you back the people who said they're thinking of selling. Here's the whole thing, end to end.
Most listings come from people who said “not now” first. The value is already in your list — workmylist is the time and the patience to work it, call after call, until someone's ready.
The journey
Every call moves a contact one stage forward
Nobody goes from cold to listed in one call. The AI nudges each contact along five stages — and an objection isn't a wall, it's information that updates where they are.
Opens warmly and earns the first 20 seconds — who it is, why it's calling, a real recent sale on their street.
Moves forward when: They stay on the line and engage with the local-sales hook.
Talks live market — the nearby sale, the suburb trend, a value range — and offers to text the full breakdown.
Moves forward when: They ask “what's mine worth?” or take the market-report SMS.
Gets them thinking about their own place — how long they've been there, what's changed, what's next.
Moves forward when: They share something real — “kids have nearly finished school”.
Captures motivation + timing and reframes “not selling” into a number: at what price would it be worth it?
Moves forward when: They give a timeframe or a price — the spoken intent.
Books a no-obligation appraisal, or hands you a hot lead with the verbatim quote and recording.
Moves forward when: Lands in your inbox ready to call and book.
Getting set up
Live in minutes, not weeks
Start your free trial
Create your account in under a minute — 7 days free, no card. You're the data controller for your list; we're the engine that works it.
Bring your list
Import the database you already sit on — past clients, lapsed appraisals, your sphere — by CSV or your CRM. Phone is the only must-have; first name makes the calls personal.
Set your AI's name + voice
Choose what it introduces itself as (“Hi, it's Ava from Fitzroy Property”) and the persona that fits your market — The Trusted Local, The Boss, or The Sharp Advisor.
Build a list and a journey
Group the contacts you want worked, pick the play (the Annual Check-Up is the warm-database classic), and preview exactly what the AI says and texts.
Press go
Flip the campaign live. It rings the most-likely-to-move first — the callback that's due, the street with a fresh sale — so your call time lands where it counts. All on our number, within calling hours in each contact's timezone, disclosing AI + recording on every call.
Work the leads that come back
The ones thinking of selling land in your inbox with the quote and transcript behind them. Tap to call, book the appraisal, and let the rest stay warm on a cadence that never drops.
What you stay in control of
Boring where it matters, brilliant where it counts
Compliance, handled
AI + recording disclosure on every call, DNCR-aware, calling hours in the customer's timezone. Every AI decision is logged.
Your voice, your words
Pick the persona and the opener; tune the vocabulary. Own-voice cloning is coming as a premium upgrade.
You own the conversation
Full transcripts and recordings are yours. Promote great calls into the training set so it keeps getting better at your market.
Calls from your number (premium)
Start on our shared number; upgrade to a dedicated provisioned number or bring/port your own so calls land as you.
Questions
The quick answers
Do I need a credit card to start?
No. The 7-day trial needs no card. Plans begin only after the trial, and you can cancel any time before then.
Where do the calls come from?
On Starter, outbound calls go out on our shared platform number — nothing to set up. On Premium you get your own caller ID: provision a dedicated number through us, or port your existing mobile.
Is cold calling allowed?
workmylist is for warm databases — people you already have a relationship with. It's DNCR-aware and checks before non-exempt calls. Cold prospecting is out of scope.
What does it cost?
A full-time ISA costs $4,000–6,000 a month — this does the same job from $200. Starter is $200 per agent / month (up to 500 contacts); Premium, with your own caller ID, from $490. The first 50 agencies lock in founder pricing for the life of their account. Success-fee pricing on booked appraisals is also available — talk to us.
Ready to dig your list?
7 days free, no card. Hear it work first, or set it loose on your database today.